Joaquin Cababie and Matthew Brooks – co-founders of SmartOtels – each have distinct backgrounds and networks covering the travel industry and hotel and serviced apartment businesses in the U.K. and Europe. Each a well-known figure in their own right, both Joaquin and Matthew have amassed a number of impressive testimonials from clients and industry colleagues.
Joaquin Cababie is co-founder and COO of SmartOtels: with a Degree in Tourism Management, Joaquin worked in travel with American Express and Going Places before joining hotel representation company LJR Consultancy. He later moved on to develop international facets of Loving Apartments’ business in Europe and then repeated the exercise more widely across Europe for The Apartment Service. Projects since founding SmartOtels have included international marketing for London apartment company Club Living. Testimonials for Joaquin include:
“I have had the pleasure of working with Joaquin over this past year as we have created a collaboration for the Apartment Service and Thon Hotels. After a productive start, we are working hard together and I have to say it is a pleasure to work with him. He comes up with innovative ways to market our product to his clients and we are delighted with the response we have had.” Hannah Longman, Sales and Communication, Thon Hotels
“Joaquin is a proactive, well-motivated and enthusiastic salesman. He worked hard to source leads and close business with significant success. He is also a really likeable guy, easy to get on with, very popular with the whole company.” Kate Norman, Owner at loving Apartments
“I have been working closely with Joaquin during his time at LJR Consultancy - Hotel Representation Company, and I would like to highlight his professionalism as he is always willing to assist with any issue. Joaquin always made sure everything went correctly, once the campaign was already closed. He is very constant trying to know his potential market.” Javier Uberuaga, Product Manager, Nobel Tours & Indoriente
“Joaquin is a loyal and dedicated individual, putting 110% into all of his endeavours. Joaquin is an absolute pleasure to work with - always friendly, approachable, and willing to support his colleagues in any way possible. His professional manner, and multilingual skills make him an asset in negotiating new business opportunities.” Catherine Luther, Online Marketing Executive at Flight Centre.
Matthew Brooks is co-founder and CEO of SmartOtels: with 30 years’ experience in the hotel and serviced apartment sectors, Matthew has a wide background in hotel marketing, distribution, revenue management and hotel operations as well as social media marketing applied to hotels and serviced apartments. With a strong background in London, the U.K. and Europe, Matthew is currently heading up SmartOtels management of The Harrington, London – a collection of 80 apartments in serviced apartments and serviced residences. Testimonials for Matthew include:
“It has always been a pleasure working with Matthew. As my client, at London Town Hotels we worked on several marketing projects together from designing leaflets to producing websites. I can honestly say that Matthew is truly a consummate professional. He is always looking for better ways of doing things and I believe this is what makes him valuable as a consultant. His years of industry experience provide a strong background that his hotel clients benefit from.” Lisa Delaney-Gelal, Purple Chair
“I have worked with Matthew in various occasions when he was working within a hotel group and also when he is consulting for hotels. Matthew has a vast knowledge on the hotel industry and in particular on the issues and challenges each hotel has to face in the modern electronic distribution age.” Cho Wong, Managing Director, Supranational
“I have worked with Matthew during various times over the year. I must admit that rarely do I encounter such a meticulous and precise person, controlling all aspects of hotel distribution and revenue management. He has been a true pioneer, and is result oriented. A true pleasure to work with such a professional!” Patrick Landman, co-founder and CEO, Xotels
“Matthew helped us with really useful suggestions to develop more smart feature into our channel manager system. Matt knows very well IDS and OTA's distribution market and he pays a lot of attention to all details. He's also really able to create mutual good relations.” Nicola Seghi, Business Development Consultant
“I know Matthew as a highly professional individual. I have the greatest respect for views and advice regarding the hospitality industry. I have benefitted from his extensive consultancy expertise, and particularly his knowledge and experience of marketing and on-line reservations technology, in the development of our internet presence and strategy.” Richard Majewski, Director, Essa Consultancy
Both Joaquin Cababie’s and Matthew Brooks’ LinkedIn profiles contain further commendations from clients and industry colleagues.