Joaquin Cababie and Matthew Brooks – co-founders of SmartOtels – each have distinct backgrounds and networks covering the travel industry and hotel and serviced apartment businesses in the U.K. and Europe. Each a well-known figure in their own right, both Joaquin and Matthew have amassed a number of impressive testimonials from clients and industry colleagues.
Joaquin Cababie is co-founder and COO of SmartOtels: with a Degree in Tourism Management, Joaquin worked in travel with American Express and Going Places before joining hotel representation company LJR Consultancy. He later moved on to develop international facets of Loving Apartments’ business in Europe and then repeated the exercise more widely across Europe for The Apartment Service. Projects since founding SmartOtels have included international marketing for London apartment company Club Living. Testimonials for Joaquin include:
“I have had the pleasure of working with Joaquin over this past year as we have created a collaboration for the Apartment Service and Thon Hotels. After a productive start, we are working hard together and I have to say it is a pleasure to work with him. He comes up with innovative ways to market our product to his clients and we are delighted with the response we have had.” Hannah Longman, Sales and Communication, Thon Hotels
“Joaquin is a proactive, well-motivated and enthusiastic salesman. He worked hard to source leads and close business with significant success. He is also a really likeable guy, easy to get on with, very popular with the whole company.” Kate Norman, Owner at loving Apartments
“I have been working closely with Joaquin during his time at LJR Consultancy - Hotel Representation Company, and I would like to highlight his professionalism as he is always willing to assist with any issue. Joaquin always made sure everything went correctly, once the campaign was already closed. He is very constant trying to know his potential market.” Javier Uberuaga, Product Manager, Nobel Tours & Indoriente
“Joaquin is a loyal and dedicated individual, putting 110% into all of his endeavours. Joaquin is an absolute pleasure to work with - always friendly, approachable, and willing to support his colleagues in any way possible. His professional manner, and multilingual skills make him an asset in negotiating new business opportunities.” Catherine Luther, Online Marketing Executive at Flight Centre.
Matthew Brooks is co-founder and CEO of SmartOtels: with 30 years’ experience in the hotel and serviced apartment sectors, Matthew has a wide background in hotel marketing, distribution, revenue management and hotel operations as well as social media marketing applied to hotels and serviced apartments. With a strong background in London, the U.K. and Europe, Matthew is currently heading up SmartOtels management of The Harrington, London – a collection of 80 apartments in serviced apartments and serviced residences. Testimonials for Matthew include:
“It has always been a pleasure working with Matthew. As my client, at London Town Hotels we worked on several marketing projects together from designing leaflets to producing websites. I can honestly say that Matthew is truly a consummate professional. He is always looking for better ways of doing things and I believe this is what makes him valuable as a consultant. His years of industry experience provide a strong background that his hotel clients benefit from.” Lisa Delaney-Gelal, Purple Chair
“I have worked with Matthew in various occasions when he was working within a hotel group and also when he is consulting for hotels. Matthew has a vast knowledge on the hotel industry and in particular on the issues and challenges each hotel has to face in the modern electronic distribution age.” Cho Wong, Managing Director, Supranational
“I have worked with Matthew during various times over the year. I must admit that rarely do I encounter such a meticulous and precise person, controlling all aspects of hotel distribution and revenue management. He has been a true pioneer, and is result oriented. A true pleasure to work with such a professional!” Patrick Landman, co-founder and CEO, Xotels
“Matthew helped us with really useful suggestions to develop more smart feature into our channel manager system. Matt knows very well IDS and OTA's distribution market and he pays a lot of attention to all details. He's also really able to create mutual good relations.” Nicola Seghi, Business Development Consultant
“I know Matthew as a highly professional individual. I have the greatest respect for views and advice regarding the hospitality industry. I have benefitted from his extensive consultancy expertise, and particularly his knowledge and experience of marketing and on-line reservations technology, in the development of our internet presence and strategy.” Richard Majewski, Director, Essa Consultancy
Both Joaquin Cababie’s and Matthew Brooks’ LinkedIn profiles contain further commendations from clients and industry colleagues.
SmartOtels recognise the need to be able to recommend to our clients any technology solutions they may need – such as channel manager, rate comparison, reputation management, internet booking engine, GDS connection, benchmark reports and more.
Different solutions are appropriate to different clients, so SmartOtels is actively pursuing agreements to enable us to offer a range of options we trust and believe in, so that we can match the right solution with the right client.
When you are considering retaining hotel or resort sales representatives or a consultant, one of the challenges can be the range of services they offer – you would prefer to keep things as compact and simple as possible but nobody can be expert at everything.
SmartOtels offers you much more than most hotel or resort sales representatives and consultants can: SmartOtels Trusted Associates are experts whom we know and trust to provide the standards in their own fields that SmartOtels are recognised for.
PR/Media Relations, Media Training, Content, Event Management:
Photography and Film for Luxury Hotels, Resorts and Real Estate:
Hotel and Resort Sales and Marketing Representative (Asian Markets):
Hotel or Resort Web Site:
Web Site Design, E-Commerce, PPC, Analytics, Mobile, Direct Marketing:
Website Hosting, Website Design:
Search Engine Optimisation and Marketing, Website Optimisation and Design:
Internet Booking Engine, Content Management and Property Management System:
GDS solutions and International Corporate Sales:
Online Marketing and Revenue Management:
Distribution, Revenue Management, Online Marketing, Social Media Marketing:
Channel Manager, Rate Shopping, Revenue Management Systems, Social Benchmarking:
Hotel and Resort Acquisition, Development and Operations:
Worldwide Property Sales and Acquisitions:
Project Management and Operations (Hotels):
Operations Consultant and Property Finder (Serviced Apartments):
Human Resources Essentials, Business and Change:
Skills Training in Customer Service, Sales, Marketing (Asia):
With such a list of expertise and talent, you may be dreading the impact on your bottom line. SmartOtels Trusted Associates is not a way for us to earn additional revenue through commissions and fees.
SmartOtels does not supplement Trusted Associates charges to you, nor do we charge SmartOtels Trusted Associates a commission – so you get the services of these experts at their normal fees. In addition to our own services as hotel or resort sales representatives and consultants, this makes SmartOtels a ‘one stop’ shop for all of the services you might need for your hotel or resort.
Now we think that’s SMART !
SmartOtels are sales and marketing representatives for hotels and resorts in the UK and certain European markets, currently foccused on hotels and resorts in South East Asia and South Asia.
SmartOtels can put hotels or resorts in front of key decision makers in our network in the UK and Europe whilst working closely together with your own sales and marketing team to maximise your return on investment (ROI).
Each of our partners is likely to have different needs in terms of sales, marketing and other support, so SmartOtels will create a proposal tailored to your specific needs aimed at simple targets of building your business and maximising your ROI. It is very important that to us that we work as an extension of your own sales and marketing team.
The Services we offer you include:
SmartOtels are sales and marketing representatives for these hotels and resorts in the UK and Europe:
Sales and Marketing Representatives with wider services through SmartOtels Trusted Associates – now that’s SMART.
SmartOtels is the creation of 2 well-known figures in the U.K. leisure and corporate travel and hospitality industries – Joaquin Cababie and Matthew Brooks – and was established in 2013. SmartOtels has a mission to provide innovative and affordable representation solutions in the U.K. and Europe to hotels, resorts and destination management companies (DMC’s).
Joaquin Cababie has over 10 years’ experience working with in hotels, resorts and DMC representation as well as in leisure and corporate travel companies in the U.K. and Europe. Joaquin has worked extensively on portfolio building, marketing and network marketing to create win-win solutions for clients.
Matthew Brooks has 30 years’ experience working with hotels and serviced apartments in the U.K. and Europe with a strong emphasis on sales, marketing (including social media marketing), distribution and revenue. Matthew also has a strong background in operations.
Joaquin’s and Matthew’s extensive networks are strongly represented in their LinkedIn profiles and each has several recommendations referring to their commitment, passion and innovative, ‘out of the box’ thinking. Read the Bios and Testimonials for Joaquin and Matthew.
Joaquin said: “When we were setting up SmartOtels, the first thing we decided was that we could not just present the standard presentation model for hotels, resorts and DMC’s. We wanted to go back to the drawing board, whilst ensuring that we still provide main elements of the traditional model. “‘Representation a la Carte’ and SmartOtels Trusted Associates both help our clients maximise ROI from partnering with us.”
Get SMART – get Joaquin and Matthew to work on representing your property in the U.K. and Europe and see the results come in.