SmartOtels is the creation of 2 well-known figures in the U.K. leisure and corporate travel and hospitality industries – Joaquin Cababie and Matthew Brooks – and was established in 2013. SmartOtels has a mission to provide innovative and affordable representation solutions in the U.K. and Europe to hotels, resorts and destination management companies (DMC’s).
Joaquin Cababie has over 10 years’ experience working with in hotels, resorts and DMC representation as well as in leisure and corporate travel companies in the U.K. and Europe. Joaquin has worked extensively on portfolio building, marketing and network marketing to create win-win solutions for clients.
Matthew Brooks has 30 years’ experience working with hotels and serviced apartments in the U.K. and Europe with a strong emphasis on sales, marketing (including social media marketing), distribution and revenue. Matthew also has a strong background in operations.
Joaquin’s and Matthew’s extensive networks are strongly represented in their LinkedIn profiles and each has several recommendations referring to their commitment, passion and innovative, ‘out of the box’ thinking. Read the Bios and Testimonials for Joaquin and Matthew.
Joaquin said: “When we were setting up SmartOtels, the first thing we decided was that we could not just present the standard presentation model for hotels, resorts and DMC’s. We wanted to go back to the drawing board, whilst ensuring that we still provide main elements of the traditional model. “‘Representation a la Carte’ and SmartOtels Trusted Associates both help our clients maximise ROI from partnering with us.”
Get SMART – get Joaquin and Matthew to work on representing your property in the U.K. and Europe and see the results come in.